perigee
Branding a Financial Planning Startup
Logo Design
•
Branding
•
Print Design
•
Design Systems
•
Brand Kit
Perigee
2024 - 2025
Focus
Founding Design
Branding
Modernisation of Assets
Brand Kit
Scalable Layouts
Building a Trustworthy Financial Partner
Perigee is an independent financial advisory firm founded by UK-based advisors building a client-focused practice. The project centred on creating a visual identity that communicates trust, clarity and empowerment through independent financial guidance.
.png)
Research & Brand Direction
Following an initial discovery session with the founders, industry benchmark research was conducted analysing successful financial advisory brands, their positioning and visual strategies. These insights informed the development of several creative directions designed to translate Perigee’s core values into a distinctive and approachable brand identity.
Concept Development & Visualisation
To help the founders visualise the potential direction of their brand, curated moodboards were created featuring look-and-feel imagery, colour palettes, gradients, typography and early logo explorations. This visual approach allowed complex design concepts to be communicated clearly, enabling informed decisions and collaborative refinement of the brand’s overall definition.