Perpede
Crafting a Compassionate Pedicure Experience
User-centered Design
Creative Direction
Branding
UI/UX
Accessibility Considerations
Perpede
Mar - May 2024
Focus
Brand Identity
Responsive Website
Appointment Booking Portal
Loyalty Card System
Leaflets
A Care-Focused Brand
A complete branding and website were developed to reflect the podologist's medical yet caring approach. Soft, neutral tones and an illustrative logo create a welcoming atmosphere. The responsive site showcases services, pricing and products, with an integrated booking portal and loyalty program to enhance client engagement.
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Designing a Soft Brand DNA
A soft, neutral color palette and illustrative logo were designed to represent the podologist’s medical and caring services. The cohesive branding extends to leaflets and business cards with a loyalty card feature, fostering repeat visits and customer connection.
A Seamless User Experience
The website was designed for ease of use and flexibility, with clear service categories, pricing, and a seamless booking portal. Special attention was given to creating an intuitive interface for all users, including older age groups, ensuring accessibility and readability. The responsive design adapts across devices, while images and videos reinforce a soft, professional atmosphere.