(Website is currently not managed by us)
Rugged it
Modernising a Tech E-Commerce Web Experience
Interaction Design
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Branding
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User-Centered Design
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Design Systems
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Responsive Web Optimisation
Rugged-IT
May - Sep 2024
Focus
Modernisation
User Experience
Scalable Layouts
Responsiveness
DHL Integration
Elevating a Scalable Tech E-Commerce Platform
Redesigned an e-commerce site for a client specialising in industrial barcode scanners, RFID tablets and related devices. Building on the original owner-created site, the new design strengthened brand presence, improved user engagement and delivered a more professional, trustworthy interface. The project also included integrating DHL printers and Self-Scan Kiosks as part of their partnership, expanding the product range and service offering.
PREVIOUS DESIGN
REDESIGN
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Reshaping the visual Identity
The brand’s digital presence was modernised with a refreshed visual identity. A cool-toned palette paired with red accents maintained brand recognition while enhancing clarity and professionalism. Carefully chosen typography and imagery created a cohesive, approachable look across the site.
Building a flexible Design
A modular design system was created to be both flexible and scalable. Clean layouts and reusable components ensure consistency, while allowing easy updates and content expansion. The responsive interface delivers a seamless experience across all devices.
